Merchant of Matamata is a fresh, modern provincial pub in the heart of Matamata offering welcoming Kiwi hospitality mixed with great food and locally brewed craft beers and ciders. Located in a former farm supply depot the pub continues this fine tradition replenishing and refreshing locals and travellers alike. Merchant of Matamata proudly serves Good George craft beer and cider which is brewed locally in the region at their brewery in nearby Hamilton. Their brews are delivered fresh to the pub from the brewery and includes a range of enjoyable, easy-to-drink beers and ciders and a rotating range of interesting specialty brews.